November 1, 2007

ACTIVISION AND MATTEL DEBUT THE BARBIE™ AS THE ISLAND PRINCESS VIDEO GAME AT RETAILERS NATIONWIDE

Activision, Inc. announced today the release of the Barbie™ as The Island Princess video game to retail stores nationwide.  Based on Mattel Entertainment’s newest made-for-DVD movie, the video game allows players to relive their favorite movie moments as they take on the role of Princess Rosella™, the shipwrecked princess who is raised by a group of animal friends and rescued by the adventurous Prince Antonio™ from her tropical island. 

“The Barbie as The Island Princess video game allows gamers to interact with everyone’s favorite Barbie characters in an easy, pick-up and play experience,” said David Oxford, General Manager, Activision, Inc.  “Through a series of mini-games combined with music and locations from the movie, Barbie fans of all ages will journey from Princess Rosella’s island home to the Prince’s coastal castle in a fun-filled adventure everyone can enjoy.” 

The Barbie™ as The Island Princess video game delivers an immersive experience for casual and ardent Barbie™ fans alike, with seven playable characters and five re-created locations straight from the Barbie™ as The Island Princess made-for-DVD.  Offering single player or multiplayer modes, the game features 28 exciting mini-games, allowing players to collect flowers, design and decorate dresses, and star-gaze with Prince Antonio™ on the ship deck.  Additionally, the game contains unlockable content including special characters, costumes, additional movie footage and more. 

The Barbie™ as The Island Princess video game, which is published by Activision Minneapolis, is available now on the Wii™ home video game system for a suggested retail price of $39.99, and the PlayStation®2 computer entertainment system, the Nintendo DS™, the Game Boy® Advance, and PC for $29.99.  The game is rated “E” (Everyone) by the ESRB.