December 5, 2006

ESPN and EA SPORTS Present Second Season of Madden Nation

Reggie Bush, Carson Palmer, Michael Strahan and Vince Young Featured as Madden NFL Football Gamers Vie for $100,000 Prize

ESPN, Electronic Arts and its EA SPORTS™ brand will again present Madden Nation – a reality series taking fans inside the world of Madden NFL 07. Airing weekly on Wednesdays, beginning December 13 (12:00 and 12:30 a.m. ET/ December 12 at 9:00 and 9:30 a.m. PT on ESPN2), the eight-episode series will pit the nation’s top 13 Madden NFL 07 gamers—along with real-life NFL player sponsors—against each other in elimination-style tournaments on a 12-city bus tour. NFL players Reggie Bush, Carson Palmer, Michael Strahan and Vince Young will be among the players featured during the tour, including scenes in the actual homes of some NFL players. The finale, which takes place in New York City’s Times Square, will air Wednesday, January 3, on ESPN2. The Madden Nation winner claims a $100,000 prize.

“After seeing the enthusiasm of fans from last year’s competition, we look forward to bringing them another action-packed series with this year’s Madden Nation, featuring more NFL players and some unforeseen plot twists,” said Ron Semiao, senior vice president, ESPN Original Entertainment.

With scenarios designed to test players’ skills, the tournament will now feature the gamers competing in teams of two to maintain their place in the tournament. However, each round one player from the losing team must face a "free agent" vying for their spot on the bus and in the competition. Tour stops include NFL cities Orlando, Tampa Bay, Jacksonville, Atlanta, Nashville, Cincinnati, Canton, Ohio; Pittsburgh, Baltimore, Washington, Philadelphia and New York, as well as stops at EA SPORTS™ Madden Challenge events, NFL stadiums and a Monday Night Football game - all en route to the finale in Times Square.

Last year’s EA SPORTS Madden Challenge champion, Jarvis Thomas of Upper Marlboro, Md., appears in this year’s Madden Nation along with contestants made up of three former college athletes, a gamer from Australia, a DJ and father of three, a former World Series of Poker player, several college students and others. Additional footage and show information can be found at www.espnvideogames.com.

"Madden Nation is a great window into the passion and spirit of competition that lives in the Madden community” said Brandon Barber, Director of Entertainment Marketing at EA. “This year's Madden Nation is proof that video games can make great television and of the great partnership between EA and ESPN in pursuing that goal."

Each gamer is matched with an NFL player and meets him along the tour.

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